Doctors, nurses and allied health professionals in the U.S. are now seeing targeted advertisements encouraging them to follow their hearts to B.C., as the Province launches a recruitment marketing campaign in Washington state, Oregon and California.
“Our message to U.S. doctors, nurses and allied health workers is strong and clear – there has never been a better time to come to British Columbia, and for Canadian health professionals currently living and working in the U.S., now is the time to come home,” said Josie Osborne, Minister of Health. “With the chaos and uncertainty happening in the U.S., we are seizing the opportunity to attract the talent we need to join and strengthen our public, universal health-care system in British Columbia.”
The campaign, which launched on June 2, 2025, includes video, audio, digital, social media and print placements in Washington, Oregon and select cities in California. The ads will be served across nearly 14,000 digital screen locations, which have been targeted based on a 16-kilometre radius of health-care facilities. The locations are made up of restaurants, grocery stores, ride-share screens and outdoor placements, such as digital billboards, transit shelters and urban panels.